The Seville Series: JOEL WHEELOCK

Mickey in her drink, finger in her pink, finger in the blunt, two fingers in her stink”

Joel Wheelock is man of many song lyrics. He is Seville's Sunday and Monday night DJ. The above quote is from one of the rap songs that he wrote for his latest album, which he distributed around the Seville dressing room while I worked there. “Mickey” is a vernacular term for psychoactive drugs that have historically been given to women without their knowledge or consent. This verse describes a woman taking a Quaalude, while being vaginally and anally penetrated by a man smoking a blunt. That sounds like something Bill Cosby would do. In the age of #MeToo, this is the kind of behavior that Joel Wheelock raps about. This is the kind of lyricist that the Seville workers find socially acceptable.


Joel Wheelock did not succeed at being a marketable rapper or wordsmith. It is possible he will get more publicity from being featured on this website than anywhere else. Around his 40th birthday, bloated and tired, Joel took the title “rapper” off of his twitter profile, and simplified it with the humble title of “Midwest DJ.”

Joel Wheelock can be identified by his blue eyes and long, dirty-blonde locks, which are usually in a pony. Sometimes he wears his hair down, and sometimes it's braided. He often has a short layer of facial stubble covering his jaw. Underneath all his blubber, Joel has statuesque bone structure rivaling that of the mythological Thor.


Joel Wheelock grew up in East Bloomington, Minnesota. He is an alumni of Bemidji State University. He came from a musical family in the Twin Cities metropolitan area. His granddad was Prince Nelson's band instructor. As a boy, Joel thought he would be a musician too. To his family's dismay, asthma kept him from tooting the trumpet. To his disappointment, his defunct feet prevented him from being a drummer. DJs often emerge from histories of failure. Being a DJ is kind of like having a cool avatar on internet profiles, even though the person behind the avatar might look nothing like the illustration. Playing other people's music and receiving praise for it is what DJs do.

There were aspects about Joel that I really appreciated. Sometimes in strip clubs, DJs will not take my song requests. For example, DJ Steven Jaye limited my requests to “genre.” Other DJs will claim that they don't have access to most songs. Others are just so rude and irritated with my particulars that I don't even bother. In contrast to that, Joel took my song lists enthusiastically, which I hand wrote on notebook paper and delivered to him at the start of almost every shift we worked together. He stored them safely in his backpack.


After Seville fired me, I gave my NLRB affidavit to Chip Chermak, before requesting a transfer because of Chip's unprofessional behavior, as discussed in previous entries. The Seville case was transferred to an attractive young woman named Martha. Deja Vu fired me three weeks after Seville did, as discussed in previous entries. Martha took my Deja Vu affidavit after they fired me, so I was in the NLRB office a few different times while the Seville investigation was happening. In several ways, the investigations overlapped. One day, I mentioned something about song requests to Martha. She replied;

“Brandi, your SONG LISTS!” Her eyes penetrated mine and we briefly giggled, as though we were both in on some grand joke together. During an NLRB investigation, the parties are not to be informed about what the other side has brought in as evidence. She had some basic follow-up questions with regards to song requests in strip clubs. I explained to her the nuances of DJs accepting requests in various clubs, and I answered all of her questions truthfully. Songs are just a normal part of any strip club atmosphere. My song lists never came up in any hearing or court proceeding from the defendant. That would be crazy. Most strip club DJs would say that songs are just a normal part of doing the job. In fact, they might even say something like,

"I'm just doing my job!" That was why it was so funny that Martha asked me about my song lists, as though they were an integral part of the investigation. What kind of loon would bring a stripper's song requests to the attention of the National Labor Relations Board?

Joel Wheelock is a paranoid guy who has occasionally made social media posts about carrying a gun wherever he goes, to let everyone know that he is armed and dangerous. Sprinkled throughout Joel's social media and rap songs, there is talk of his “haters.”

Joel Wheelock blocked my facebook and twitter around September of 2017, when The Seville Series debuted. I have never messaged him and wasn't aware that he knew about my social media accounts. I can only guess that he did it preemptively, knowing that a storm was brewing. Since then, he has sparsely posted anything about his life, aside from advertising his DJ business. It is as though he has been trembling all along while The Seville Series has risen in fame, knowing that his time would come.


While I appreciated Joel taking my song requests, he did many other things to inflict pain upon my psyche. He is one sadistic brute. Any DJ torment that came before or after my time working with him is child's play compared to his torture. I have never known another strip club DJ like him in my life. He has a long history in Minneapolis, with a rich list of enemies. The breadth of his atrocious behavior exceeds what The Seville Series is about. Therefore, he gets his own tab. As you can see in the top left corner of this page, I have added the new tab called “Joel Wheelock Watch.”

I, as well as others, will contribute to Joel Wheelock Watch intermittently as time moves forward. It will not get updated as frequently as the main page, but will function as a Joel Wheelock database. At this point, it's just a side project. Over time, the Joel Wheelock Watch tab will provide information about Joel's psychological warfare tactics that he utilizes on strippers, as well as in-depth psychological analyses, first-hand accounts of his past before Seville, roundtable discussions, interviews and more content to be announced. The Seville Series is nearing an end. The home page of this site will soon resume discussing the broader landscape of stripper labor rights.

Happy Valentine's Day to all litigious, striking and rebellious strippers who are fighting the capitalist patriarchy, battling psychological warfare, enduring threats and scabs in the strip club. I love you, always forever.

<3 <3 <3